AaBbMarketing Self-AssessmentFind out how your marketing stacks up.Step 1 of 616%How to Get the Most from This AssessmentThis assessment is designed to help you identify the holes in your marketing plan so you know where to put your efforts.Don't spend too much time thinking about the questions...just answer each one as best you can and keep it moving.To begin, enter your name and email address below to receive your results.Name* First Last Email* Your Marketing StrategyYou have defined the desire your customers have as it relates to your product or service.*Strongly disagreeDisagreeNeutralAgreeStrongly agreeYou can articulate a complete list of the problems you help your customers solve.*Strongly disagreeDisagreeNeutralAgreeStrongly agreeYou have positioned your brand as the Guide by establishing empathy and authority.*Strongly disagreeDisagreeNeutralAgreeStrongly agreeYou give your customers a plan they can follow that alleviates their problems.*Strongly disagreeDisagreeNeutralAgreeStrongly agreeYou've created a clear and compelling call to action that leads your customer to a sale.*Strongly disagreeDisagreeNeutralAgreeStrongly agreeYou illustrate what success looks like for your customers.*Strongly disagreeDisagreeNeutralAgreeStrongly agreeYou describe what failure you are helping your customers avoid.*Strongly disagreeDisagreeNeutralAgreeStrongly agreeYou have developed a company one-liner that answers the question, "What do you do?"*Strongly disagreeDisagreeNeutralAgreeStrongly agreeYour message (and by extension, all of your marketing) is as clear and compelling as possible.*Strongly disagreeDisagreeNeutralAgreeStrongly agreeYour WebsiteYour home page header includes a clear and concise statement of what you offer.*Strongly disagreeDisagreeNeutralAgreeStrongly agreeYour offer a transitional call to action (lead-generator) that captures an email address.*Strongly disagreeDisagreeNeutralAgreeStrongly agreeYour site displays images that illustrate what success looks like for your customer.*Strongly disagreeDisagreeNeutralAgreeStrongly agreeYou give your customers a clear plan they can follow to engage with your products and services.*Strongly disagreeDisagreeNeutralAgreeStrongly agreeYou explicitly describe what failure you are helping your customers avoid.*Strongly disagreeDisagreeNeutralAgreeStrongly agreeYou include a value proposition that promises specific benefits you'll deliver to your customers.*Strongly disagreeDisagreeNeutralAgreeStrongly agreeYour Lead GeneratorYou offer the lead generator on your website and in ad campaigns.*Strongly disagreeDisagreeNeutralAgreeStrongly agree...offers extreme value to your customers.*Strongly disagreeDisagreeNeutralAgreeStrongly agree...includes ways your brand can solve key pain points your customers are experiencing.*Strongly disagreeDisagreeNeutralAgreeStrongly agree...establishes your brand as the authority in your area of expertise.*Strongly disagreeDisagreeNeutralAgreeStrongly agree...captures email addresses of prospective customers and stores them in your email marketing system.*Strongly disagreeDisagreeNeutralAgreeStrongly agreeYour Automated Email Sequence...delivers free and valuable information that will solve a problem your clients face (5-10 email series.)*Strongly disagreeDisagreeNeutralAgreeStrongly agree...acknowledges the customer's pain point and introduce your product or service as the solution to that problem.*Strongly disagreeDisagreeNeutralAgreeStrongly agree...educates your customers on the product or service so they recognize why they need it.*Strongly disagreeDisagreeNeutralAgreeStrongly agree...overcomes objections your prospects may have to buying your product or service.*Strongly disagreeDisagreeNeutralAgreeStrongly agree...delivers a "paradigm shit" email to compel a distracted audience.*Strongly disagreeDisagreeNeutralAgreeStrongly agree...includes elements of authority in the email sequence through customer testimonials or case studies.*Strongly disagreeDisagreeNeutralAgreeStrongly agree...ends with an effective sales letter to turn a prospect into a paying customer.*Strongly disagreeDisagreeNeutralAgreeStrongly agreeYour Customer Testimonials...establish your authority with powerful examples of successful clients.*Strongly disagreeDisagreeNeutralAgreeStrongly agree...feature current customers talking about the problem your brand helped them resolve.*Strongly disagreeDisagreeNeutralAgreeStrongly agree...overcome resistance and reduce the hesitation potential clients may have engaging with your brand.*Strongly disagreeDisagreeNeutralAgreeStrongly agree...describe what made your customers choose your brand as their Guide.*Strongly disagreeDisagreeNeutralAgreeStrongly agree...describe what your customers' lives look like since your brand has helped them solve their problem.*Strongly disagreeDisagreeNeutralAgreeStrongly agree ResourcesTips & ExamplesWorkshopsAboutPrivacy PolicyQuestion? 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