Storytelling For Marketing
Use the Power of Story to Grow Your Business
Businesses that have a crystal clear message and build a sales funnel are the ones that grow. You need only seven messages derived from the familiar framework of storytelling to connect with more customers. Use those seven messages in a simple, repeatable, five-step marketing plan and grow your brand, your customer base, and your revenue.
Generate Qualified Leads
Increase Email Subscribers
You lack a clear marketing message.
You know your business inside out and it shows. You unknowingly use insider language and jargon that means nothing to those you want to reach.
Your messaging is more about you and your company than your customer.
You inadvertently position yourself as the hero riding in to save the day. But your customer wants to be their own hero. Make your marketing about them.
Your marketing is not creating leads or sales.
Copywriting and conversion rate are inherently related. You can improve your existing conversion rate by 113%, or even more, with the right words, in the right place, doing the right job.
You're guessing your way through marketing strategy.
Despite your best efforts and countless hours of research, your marketing feels disjointed and confusing. No one seems to be paying attention.
Convey your clear message and watch your website generate more leads, customers, and revenue.
Use your seven messages to define and inform a customer journey that creates raving fans.
Lead the right people through a compelling story that ends in a new lead, customer, or sale.
The smaller the space, the more impactful your words need to be to get the right people to opt in.
Social Media Marketing
Leave the guesswork out of your social posts using your seven messages as the basis for every post.
Video & Webinar Scripts
Simplify your creation process and engage your audience better using the elements of story.
Lead Generating Assets
Use your seven messages to build trust, create reciprocity, and stake claim to your territory.
Word of Mouth Referrals
Get more referrals with a clear, repeatable message your customers and fans remember and spread.
A copywriter based in Tulsa, I work with small businesses and non-profits to increase their impact and reach using storytelling for marketing.
Over the past 20 years, I’ve helped hundreds of businesses and non-profits create marketing that works. Storytelling for marketing creates a clear, compelling message that is memorable, repeatable, and best of all, actionable!
The 5-Step Marketing Plan Using the Power of Story
Create Your Marketing Message
People buy products and services only after they read words that make them want to buy. Create the 7 marketing messages you need as the foundation of all your marketing materials. Clarify your marketing message and distill it down to a single sentence.
Create a Landing Page
Use your 7 marketing messages to create a clear and effective landing page. Describe your features as benefits, speak directly to your reader using words they use, and use a format that is easy to skim.
Create a Compelling Lead Magnet
Create an irresistible asset that answers your customer’s questions or solves a part of their problem in exchange for their email address. This creates trust, builds reciprocity, establishes your expertise, and differentiates you from your competition.
Create an Automated Email Sequence
An automated email sequence helps you build a relationship and demonstrate that you can solve their problem and offer them value so you’ll be fresh in their minds when they’re ready to buy. Sales emails challenge your customers to take action in solving their problems by giving them a single offer to accept or reject.
Create Powerful Testimonials of Success
Establish your authority as the guide with powerful testimonials of successful clients. Prospective customers reading or hearing current customers talk about the problem your brand helped them resolve increases trust and reduces resistance and hesitation to engage your brand.
Get started using the power of story today!
Schedule Your Consultation
Schedule a free 30-minute meeting to discuss your marketing and messaging challenges.
Revamp Your Marketing
Create the only seven messages you need to create marketing materials that just plain work.
Grow Your Business
Implement a simple, repeatable, five-step marketing plan to grow your brand and your revenue.
"Marketing Via Story taught me how to articulate my strengths and services in an impactful and authentic way. Now I fulfill my true calling by marketing to and working with customers who perfectly match my expertise."
“I needed to redevelop a website’s positioning, marketing, and content. Marketing Via Story was able to take a completely overwhelming, terrifying task and make it utterly enjoyable."
“I needed to put together the messaging for a brand new line of business. I can overcomplicate things. Suzanne helps me get to the heart of the matter faster. Her expert guidance gives me the confidence to create messaging that speaks to my ideal client, in their language."
Tips & Examples
What Are You REALLY Selling?
If you'd like a simple, 5-word question that will absolutely increase engagement...this is for you. This is the question you should ask yourself every time you sit down to write ANY type of sales copy. It can make your competition almost irrelevant. I said almost. But...
Don’t Be A Hero
One of the biggest differences between marketing via story and other marketing frameworks is that the customer is ALWAYS the hero of the story. Not your business. Why? Because we all - including our customers - want to be the hero of our own story. When brands play...